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Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free learning activities, we build sector capacity to think critically about audiences and their relationships with arts organizations. Community members may join our paid surveys as an easy and professional alternative to expensive, customized market research. Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor Community Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Online Sessions Info Session: Tastes and Preferences Survey [Dance Cohort] Monday, March 24, 2025 at 2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT Register now Opt-In Surveys Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand - on your own schedule . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. Need help choosing surveys? Survey Cohorts Open for Registration What People Say Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the cohort research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Learn about Audience Outlook Monitor and upcoming events. This year’s AOM community activities will revolve around the topic of customer relationships . Specifically, we’ll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and that speak to the lives of current-day arts consumers . We also provide informational webinars for upcoming cohort studies. Join the community UPCOMING EVENTS We provide automated Zoom captioning during all of our sessions, and a recording with those closed captions will be shared publicly afterwards. A Word document of the transcript and the PowerPoint presentation can be provided upon request. For these or any other accommodations, please write to Annick Odom at annick@wolfbrown.com , so we can do our best to make necessary arrangements to ensure your full participation. Info Session: Tastes and Preferences Survey [Dance Cohort] Monday, March 24, 2025 at 2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT Register now Looking for a past event? Our most sessions have been recorded and are made available via our video archive library .

Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free learning activities, we build sector capacity to think critically about audiences and their relationships with arts organizations. Community members may join our paid surveys as an easy and professional alternative to expensive, customized market research. Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Would you find captions, visual descriptions, or other accommodations helpful durin g the session? If so, please write to Annick Odom at annick@wolfbrown.com , so we can do our best to make necessary arrangements to ensure your full participation. If you need transcripts or closed captioning after the recording is publishes in the archive section of this page, you can find options on the Vimeo recordings. Info Session: Tastes and Preferences Survey [Dance Cohort] Monday, March 24, 2025 at 2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT Register now Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand - on your own schedule . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Need help choosing surveys? Survey Cohorts Open for Registration Upcoming Survey Cohorts Tastes and Preferences Survey (Discipline-Specific Cohorts) Next cohort will be for multi-disciplinary performing arts presenters Cohort registration opens December 9, 2024 Cohort registration closes January 10, 2025 Cohort deploys survey February 11, 2025 On-Demand Surveys Tastes and Preferences Survey (Discipline-Specific Cohorts) Available from April 17, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.